Mulberry opens on Bond Street

It has been an exciting week for luxury fashion and accessories brand Mulberry which has opened its new flagship store, located at 50 Ne...


It has been an exciting week for luxury fashion and accessories brand Mulberry which has opened its new flagship store, located at 50 New Bond Street, and also received a prestigious British Fashion Award for best designer brand.

Mulberry said: “the move is another manifestation of our overall success” announcing that retail sales have increased by 30 percent and like-for-like sales are up 29 percent.
The design of 50 New Bond Street is the outcome of a two year collaboration with Universal Design Studio.  And trust us when we say, it was worth it!

The 5,400 sq ft store combines British design with an ecological and ethical purpose, producing a thoroughly modern and dynamic shopping atmosphere which reflects the brand’s aesthetic.
The informal layout encouraged us to spend hours meandering throughout the varying sections of compelling leather accessories and covetable AW10 collections.




Our favourite pieces include this eye-catching metal keyring in the shape of the iconic Alexa bag, which also features as our gift of the day on our Advent Calendar wish list, and the Corsage Blouse, a multi-coloured, abstract floral print blouse, featuring a round neck and short sleeves. Wear this beauty, tucked inside a high- waisted A-line skirt or glam up your denim and wear with jeans.

We also came away with an incredible gold, Bayswater, helium balloon, (yes, you can imagine how excited we were!) a miniature version of the giant inflatable which fills the window. 

And especially for our London and Gloucestershire readers, we will give away our treasured friend, to a fabulous reader who best describes ‘Why you love Mulberry?’


For a chance to win, post our feature to Facebook, Twitter or any social network of your choice then comment below explaining why you love Mulberry! The best comment will be picked on Christmas Eve. 


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