Aquascutum
London Fashion Week
Unattractive Fashion Week Behaviour!
Sunday, February 20, 2011
London Fashion Week is my favourite fashion week; this is the place where my career began. I will never forget the excitement aged 16 years old, working as a dresser backstage for Aquascutum. I was in my element although my heart was fluttering every second. My model Sophie was lovely; she put me at ease straightaway until pandemonium arrived in the form of Ms. Anna Wintour checking in backstage!
From these humble beginnings I am fortunate enough to receive invites to these outstanding displays of creativity and talent.
Although a few of my fashion journalist counterparts have twisted fashion week into their event to be seen at!
Throughout the first two days of LFW I have witnessed shocking outbursts from people whose career I long to emulate. If they are not seated on the front or second row “it’s a farce” and if they are expected to stand for a show..STOP PRESS! This type of behaviour was prevalent at all but one show I have attended so far which is a sad state of affairs.
For me this industry is like oxygen - my intake for survival! I will stand, even on one foot if I have to – although that’s not a request – so long as I am there who cares? Naturally I am obliged when I am allocated a seat because this allows me a better prospect at viewing what’s on display; although I will never cease to forget what a privileged opportunity I receive every February and September, you only need to read the twitter feeds of fashion lovers all over the world to realise this!
For this industry to continue to flourish it is essential for all elements to work together for a positive outcome. Placing an importance upon one factor and thus creating a hierarchy can only result in the opposite!
It is easy to comprehend that devoid of textile manufacturers, the originality of the designers, talented seamstresses, PR’s, interns, models, the fashion press, buyers and consumers, there wouldn’t be a fashion week in the first place!
It is easy to comprehend that devoid of textile manufacturers, the originality of the designers, talented seamstresses, PR’s, interns, models, the fashion press, buyers and consumers, there wouldn’t be a fashion week in the first place!
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