In New York on September 19th, renowned Lebanese fashion designer, Reem Acra announced the exciting news of a fragrance launching next year in association with well known luxury fragrance, beauty and health investor, TPR Holdings.
"With the International growth and distribution of my collection, I feel that the time has come to enter the prestige fragrance market" said Reem Acra. "I am excited about our agreement with TPR Holdings and I am thrilled that together we will be able to bring the Reem Acra brand to an even wider audience."
Reem Acra, renowned for dressing Royalty, celebrities and a multitude of private clientele, began designing in 1997 with a bridal collection which quickly became recognised for its elegance and modern, international aesthetic. This success led to the introduction of the Reem Acra ready-to-wear collection six years later.
Today, the Reem Acra ready-to-wear and bridal collections are carried by the world's most exclusive retailers, such as as Harvey Nichols, Bergdorf Goodman, and Saks Fifth Avenue including an array of independent boutiques.
Last year Reem Acra signed a three-year sponsorship with the Fédération Équestre Internationale (FEI) as title sponsor for the Reem Acra FEI World Cup Dressage Final.
In December 2010 I was fortunate to attend the Reem Acra FEI World Cup Dressage Grand Prix at The London International Horse Show at Olympia, courtesy of Ms Acra.
The fragrance launching in 2012 is the perfect fit to Reem Acra's worldwide recognition and an incredible design sense.
To read more about the Reem Acra FEI World Cup Dressage Final 2010 click here.
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