Fragrance
Jo Loves
Jo Malone
Scented Candle
Selfridges
Jo Loves - A new company by Jo Malone
Tuesday, November 08, 2011
Since I found out in March that Jo Malone was set to return to the world of fragrance, I became completely excited. With various Jo Malone fragrances and candles around my home and office, I could begin a Jo Malone exhibition! (I even find it hard to discard the packaging and the beautiful bags!)
Launching this November is a new company entitled Jo Loves. The new venture will feature Malone's passion for fragrance and candles although other surprises will follow later in the year.
On Monday a brand-new pop-up store opened in Selfridges including Pomelo - the first fragrance. Since then more fragrances have launched in limited quantities of twelve thousands bottles per fragrance.
The new company is different to her renowned business, Jo Malone, which Jo sold to Estee Lauder Companies in 1999. The packaging for Jo Loves is once again gorgeous and in a sumptuous dark red - perfectly apt for Christmas!
Take a visit to the Jo Loves website and experience the new I Love app! A visual moodboard where you can share images of the smells that inspire you!
You can find out more about Jo Loves by watching the short video below.
Welcome back Jo Malone!
0 Comments