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Richard Nicoll and Vodafone Unveil Exclusive Re-charging Tote Bag for A/W 2012
Monday, February 20, 2012
My working life is plagued by battery problems, whether my blackberry, ipad, or ipod. At London Fashion Week, this problem has been solved thanks to Vodafone, who have not only powered the Press Lounge, but also the front row, allowing a maximum of 100 devices to charge at any one time.
This is perfect solution when stationary although when out-and-about we are faced with the reoccurring battery failure! However this is all about to change with the exclusive Re-Charging Tote Bag created by Richard Nicoll, in partnership with Vodafone and developed with the divine British leather goods company, Tusting.
You heard correctly! A stunning leather tote bag which fuses style with technology and charges magnetically by induction.
You heard correctly! A stunning leather tote bag which fuses style with technology and charges magnetically by induction.
The British designer, Richard Nicoll, who unveiled the bag, at London Fashion Week, as part of his AW12 collection said: “We wanted to create a collaborative product that fused fashion and technology. The recharging bag is especially relevant for my collection this season, because its about the notion of work and all its facets in modern times. Vodafone have helped bring this idea alive in a way that we never could have done ourselves.”
How does it work?
The exclusive re-charging tote bag has been developed in partnership with Vodafone’s innovation team. Charged magnetically by induction, the battery powered bag will hold enough charge to power the most demanding smartphone for a couple of days.
Phones are plugged into a discrete inside pocket containing a retractable cable which enables the phone to be used even when charging.
As if that wasn't enough, a Bluetooth-enabled LED charm, hangs on the outside of the bag and acts as an indicator for incoming calls, phone notifications, and remaining battery life, meaning you will never miss a call or text. After multiple uses, the bag can be re-charged by attaching a magnetic charger to the outside of the bag.
Danielle Crook, Vodafone UK’s Director of Brand Marketing said: “It’s been amazing to see what can be achieved when two brands come together to work towards a common goal. Our partnership with Richard Nicoll has been truly collaborative and we’re really pleased with the product that we’ve developed – something that exploits both of our areas of expertise. We’ve all had times when a dead battery is the one thing we could really do without. I can’t wait to show it to all my girlfriends!”
At the moment the bag debuted at London Fashion Week is a working prototype, the final product will go on sale by the end of Spring!
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