Collaboration Collection
Fashion
Hallmark
Sarah Jessica Parker
SJP
Smythson
Stationery
Sarah Jessica Parker's stationery collaboration with Hallmark.
Monday, January 20, 2014
Sarah Jessica Parker has collaborated with Hallmark on a new collection of greeting cards, stationery and gift wrap, to be sold exclusively at Hallmark Gold Crown® stores in USA.
SJP is a girl after my own heart as at the launch she spoke of her love receiving and sending cards. I am a self-confessed stationery obsessive. Not only do I write thank you letters after any gift, I also like to write to family and friends. The recent addition to my stationery collection is my personalised wax seal stamp which perfectly compliments my stunning Smythson stationery. I am greatly looking forward to taking a closer look at the collection which includes more than 70 cards across birthday, friendship, love, thank you, congratulations and baby with note cards, gift bags and stationery to complete the collection.
SJP collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle. Hallmark also add in their press release that the SATC star also set the editorial ‘voice’ of the cards — opting for simple, authentic and heartfelt messages.
To hear Sarah Jessica talk about her role in the collaboration, take a look at the video below.
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